Width comes from the lats, so you likely need more vertical pulling, better lat engagement, and progressive overload on rows and pulldowns.
The quick answer
Back width is driven by the lats, and it usually lags because of too little vertical pulling, poor lat engagement, and no progressive overload. Add pull-ups and lat pulldowns with a full stretch at the top and a hard squeeze to the bottom, and drive with your elbows, not your biceps. Aim for 10 to 20 hard sets of back a week and add reps or weight over time.
How to think about it
Prioritize vertical pulling for width
Rows build thickness, but width comes from pulldowns and pull-ups that hit the lats through a long range. Program both wide-grip and neutral-grip pulldowns, and work toward strict pull-ups, keeping 10 to 20 hard back sets weekly.
Fix the mind muscle connection
Many people pull with biceps and rear delts and never feel the lats. Think about driving your elbows down and back toward your hips, letting the arms just be hooks, and pause a beat in the fully contracted position.
Overload the full stretch
Let the weight pull your shoulder blades up and your lats long at the top of each rep, then pull. That loaded stretch is a strong growth driver, so control the negative instead of dropping the bar or handle.
Do this
Add two lat-focused pullsInclude wide-grip pulldowns and pull-ups or assisted pull-ups every back day.
Lead with the elbowsCue elbows down and toward your pockets so the lats do the work, not the arms.
Get a full stretch each repReach tall at the top, feel the lats lengthen, then pull to your collarbone or chest.
Track and add loadLog your pulldown and row numbers and add reps or weight every week or two.